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It’s designed for people who want to explore precise stimulation in a way that feels completely new. With its soft, bendable tip and unique movement, this little device makes it easy to focus on what feels good—whether you’re flying solo or sharing the experience with someone else. The world of sex toys is changing fast, and 2025 is shaping up to be a year of exciting updates. From smart app-controlled devices that connect couples over any distance to new generations that improve old models, the latest innovations make it easier than ever to find something that suits your style. Whether you’ve been exploring for years or you’re just starting out, there’s no better time to see what’s new in the world of sex toys.
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Some tighten just enough to keep things going stronger, longer. And yes, there are adjustable cock rings too—because no one’s built exactly the same, and sex toys should work with your body, not against it. They don’t just deliver buzz where it counts; they bring your partner into the experience, too.
Gabrielle Kassel (she/her) is a sex and fitness journalist committed to helping people feel the best they can in their bodies. In addition to Men’s Health, her work has appeared in publications such as Shape, Cosmopolitan, Well+Good, Health, Self couple-s-sexy-toys, Women’s Health, Greatist, and more! In her free time, Gabrielle can be found coaching CrossFit, reviewing pleasure products, hiking with her border collie, or recording episodes of the podcast she co-hosts called Bad In Bed. Don’t let the fact that the Arcwave Ion looks like a kitchen appliance keep you from exploring the pleasure it can offer! “This male masturbator provides targeted stimulation to the frenulum, which is a very sensitive area located on the underside of the penis where the head and shaft meet,” says Lehmiller. Described as a pleasure air stroker, once your penis is inside the Ion, the toy uses air stimulation, much in the same way that clit suction toys do.
Luckily, the vibrations weren’t as intensive, so the buzz was manageable, even for me. Using the masturbator was straightforward, thanks to the unsophisticated design and compact size. Whether you’re a beginner or an experienced folk looking to take your masturbation sessions to the next level, the Tenga Eggs are perfect. Aside from the versatility, we loved the compact design (highlighted in the image above). The mini eggs fit on the palm without creating a notable bulge.
The ten vibration patterns and the well-measured sequence graduation made it easy to build up to intense prostate orgasms. The stimulation didn’t feel hurried, and you could track the progressions from the lower settings to the more intense rumbles. Unlike the other prostate massagers we reviewed for the article, Loki Wave had the patented come-hither technology. The feature feels like someone is fingering you, with the tweaking shaft that moves back and forth. The b-Vibe Rimming plug’s remote control (image above) significantly simplified the user experience.